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Google starts testing its cookie alternative – TechCrunch

Google tries out new ad targeting technology, PayPal adds cryptocurrency support, and Substack raises additional funding. This is your Daily Crunch for March 30, 2021.

The big story: Google starts testing its cookie alternative

Google announced today that it has begun rolling out a new technology called Federated Learning of Cohorts (FLoC) in a developer trial. FLoC is meant to serve as an alternative to personally identifiable cookies (which are being phased out by Google and other platforms), with Google analyzing your web browsing behavior and grouping you with other people who have similar interests for ad-targeting purposes.

The trail starts out in several geographies, including the United States — but not in Europe, where there are concerns about compliance with Europe’s GDPR privacy regulations.

The tech giants

A trove of imported console games vanish from Chinese online stores — A handful of grey market videogame console vendors on Taobao stopped selling and shipping this week.

Applications for Startup Battlefield at TC Disrupt 2021 are now open — TechCrunch is on the hunt for game-changing and ground-breaking startups from around the globe to feature in Startup Battlefield during TechCrunch Disrupt 2021 this fall.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

Gemma Broadhurst
Gemma Broadhurst is a 23-year-old computing student who enjoys extreme ironing, hockey and duck herding. She is kind and entertaining, but can also be very standoffish and a bit evil.She is an Australian Christian. She is currently at college. studying computing. She is allergic to milk. She has a severe phobia of chickens

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